Sustainability Perceptions have more than doubled in the last decade around the:
It has been seen that businesses can protect their prices and margins while also linking sustainability efforts to higher prices.
Being transparent about these goals is essential for success in today's business landscape.
This approach can help retain the best talent and employees, improve the quality of work, deepen relationships with clients, and ensure compliance with ESG standards.
Consequently, it can also lead to a thriving business with a 100+ year plan and a healthy planet for future generations to enjoy.
We have an emergency!
The climate emergency and social inequality are profound and pressing problems.
There are over one billion people living in abject poverty in the world.
Humans and the planet are in an existential crisis, developed since 1950.
There is a climate emergency and scientists already believe we have missed the ability to cap global warming to 1.5deg above pre-industrial levels.
We are facing the largest biomass extinction since the dinosaurs and there hasn't been a meteorite.
There is a Global Water shortage.
We are polluting our land, air, and waters ourselves.
Urgent action is necessary to address these challenges and ensure a sustainable future for all.
We must change our behaviours:
Be Citizens not Consumers.
Build communities based on zebras and businesses based on camels not unicorns.
Equal rights and pay for all.
Look for a Triple bottom line, Planet, People and Profit - not just unsustainable increase in profit each quarter.
Embrace doughnut economics.
Finance systems must change.
Fast fashion is our enemy.
Reduce, Repair, Reuse and then Recycle & Offset as last resorts.
Governments incentivising fossil fuel even while they make record breaking profits must stop.
We need to disincentivise Fossil and incentivise Green and renewable energy.
Innovation has started:
The food industry has farms going back to basics with multi-crop fields to new vertical farming and kelp/seaweed forests.
In technology we are embracing AI to increase CPU efficiencies.
We are developing more efficient, kinder electronic components and their materials for the planet.
We are developing new greener energy from solar, wind and tidal to hydrogen and we are on the brink of scaling safe, effective Carbon Capture technologies.
We are conscious that we want and can have a better world to live in.
We are creating Co-operative energy in the developing and the developed world, and are decoupling from power grids.
We are beginning to deliver:
Healthier planet
Healthier people
Life Balance & Enjoying nature
Protection for our seas our lands and the animals and ourselves.
This is a great beginning but it is surely just US getting started...
Let US ensure business is a force for good, now!
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